How many times did you buy that?

The first time, when you spent the money to acquire it.
The second time, when you spent the time to learn to use it.
The third time, when you spent your team’s time getting trained to confidence.
The fourth time, when you patched over the problems and inconsistencies with more money and time and attention.
Was there a fifth? A sixth, a seventh?
And then you paid for it one last time as you replaced or retired it.
A training course you buy and then abandon only costs you the money once; a poor program pushed without abandon multiplies its price over time.
Whether tools or trainings, products or partnerships, we pay for things in so many more ways than money. It’s worth weighing, both at the start and over time, just how expensive something will be.