What's your buffer look like?

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If you’re consulting, and particularly if you’re stateside, part of the arrangement is that you can lose a client with little to no warning. There’s a bunch of ways to prepare and to deal with that: among others, you can:

  • have several or many clients,
  • diversify into productized consulting,
  • have a very short, easily-filled sales funnel,
  • keep a cushion of cash handy that lets you keep going between clients.

Effectively, these are all different forms of keeping a buffer, be it of inbound work or otherwise.

Which of these works for you? If your biggest client disappeared today, what would you do tomorrow?

Having an answer will help you do better work today; once this is effectively a solved problem, you get a part of your brain back that you may not have realized was missing.

Did that make your day a little better?

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